For regular readers, you'll remember that my brohter-in-law sells hot dogs off the highway in Massachusetts. The Boston Globe recently did an article on him for their food section.
He saw a 50% increase in sales the day after the article ran.
You've gotta love the free advertising.
He was also on a regional show called The Phantom Gourmet. I've never seen the show, but they did a list of the top hot dog stands in New England. While he didn't make the list, he was featured as an up and comer and definitely worth the visit.
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